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Marketing

4 Steps to Create and Implement an Effective Marketing Strategy

9 minute read

May 2, 2024

Marketing impacts several areas that determine business success. These include lead generation, the customer journey, brand image, public relations, among others. That's why you must know how to create a strong marketing strategy to grow...

5 Simple Tips for Digital Marketing Success

3 minute read

May 23, 2023

Follow these tactics to avoid wasting time and money. An onslaught of digital and online products and services has given small businesses access to highly sophisticated marketing tools. The problem: Who has the time or...

How to Effectively Fill Out Business Directory Listings

5 minute read

June 15, 2022

We’re living in a digital age. Even a brick-and-mortar business should have an online presence, including online business directories. Local business citations and directory listings are essential in local search engine rankings, business reputation, and...

Pros and Cons Of Hiring A Digital Marketing Agency

5 minute read

March 11, 2020

Whether you’re starting a business or you’ve been running one for years, you know the importance of marketing. In today’s online world, digital marketing is likely a major component of your overall strategy.

Dissecting 5 Of The Best Marketing Campaigns In History

5 minute read

February 10, 2020

Consumers are exposed to marketing campaigns everywhere they turn. Magazines, television, and even the internet are all forms that marketers use to get the word out. Some marketing messages are great and do the job...

How To Attract Customers in 8 Creative Methods

8 minute read

January 24, 2020

Customers are the lifeblood of most businesses because they buy your products or services. Finding customers can be a challenge, but one that business owners can overcome. Getting new customers can be difficult, but the...

Keyword Research Service Pointers: 6 Tips for Targeting

5 minute read

January 19, 2020

If you rely on organic searches for a majority of your website traffic, then you were likely caught off-guard by Google’s recent algorithm update. Google regularly changes the way it evaluates and ranks sites to...

Does Billboard Advertising Work for Local Business Growth?

5 minute read

December 19, 2019

In regards to advertising and marketing processes, small businesses often need to walk a thin line defined by their advertising budget. This is because many small businesses don’t have a bottomless well of financial capital...