Meet Our Leaders

As Fora's co-founder, CEO, and board member, Jared's sustained focus and dedication has secured the firm's position as a best-in-class alternative lender.

Since co-founding Fora Financial in 2008, Dan remains a driving force behind the firm's success. He served as the firm's president from 2008 to 2020, now advising the executive team as a board member.

As COO, Jesse continues to drive innovation across the organization while ensuring operational excellence.

As Chief Marketing Officer, Elissa Feldman leads Fora Financial's Marketing team in shaping customer acquisition and experience strategies, as well as driving brand and communication initiatives.

John draws on extensive experience in financial technology, capital funding, and financial-services industry regulation.

Specializing in credit risk management, analytics, and revenue growth, Michael brings more than two decades of developing and implementing loan products to his role at Fora.

As Fora Financial's technology leader, Michael ensures that small-business owners have quick, secure, and easy access to working capital.

As one of the firm's longtime employees, Brian has worked his way through the Underwriting ranks. In his current role, he ensures the standards Fora Financial maintains in evaluating its small-business applicants.

Managing channel relationships and strategic partnerships, Jason brings a deep knowledge of financial technology to the conference table.

Kristina excels at data-driven analytics that mitigate risk, stay ahead of trends, and drive company growth—with people always being the most essential part of success.

Daniel helps lead the firm's financial and capital strategy, including maintaining relationships with our debt and equity partners.

After more than a decade in marketing management, Chris now develops and oversees Fora Financial's comprehensive, multi-channel marketing strategies.

Cassandra ensures the great people at Fora Financial thrive in a supportive workplace environment.